Monthly Archives: December 2011

Do You Believe in Angels? Texas Teen Ben Breedlove’s Last Days

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“Hello, I’m Ben Breedlove. Do you believe in Angels or in God? I Do”

Ben Breedlove, a teenager from Texas, survived three heart attacks during his young life. He lived with hypertrophic cardiomyopathy. This is a condition where the muscles of the heart thicken, making it hard for the blood to leave the heart.

This young man spent his last years making educational videos about his condition. Continue reading →

Sexy Models Don’t Always Mean Higher Sales

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Quite often, attractiveness affects persuasion, and yet sometimes it does the opposite, according to a study by Janne van Doorn and Diedrick A. Stapel of Tilburg University (the Netherlands).

Four experiments were conducted in the study and the results suggest that context is key when it comes to the effectiveness of an attractive model. Continue reading →

The Dark Side of Happiness

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It just happens that the pursuit of happiness can sometimes backfire, according to June Gruber, professor of Yale University and co-author of the study.

In fact, people who look for happiness may end up unhappier in the long run.

Continue reading →