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    --Gandhi

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Campaign attack ads hook trusting voters

U. FLORIDA (US) — Negative political ads may pack a punch—but only with voters who trust the politicians delivering them, a new study suggests.But contrary to conventional wisdom, those ads don’t always work as well as some believe, partly because the audience with which they seem to work best—people who already think government works—has been shrinking....

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Published By: Society & Culture - Futurity - Wednesday, 19 September

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